ChapStick…I don’t get it,
and I mean that literally, I don’t get it. I have never, ever bought a stick of
ChapStick. I have never felt the need to buy ChapStick, but those who do buy it,
buy a lot of it.
And that about sums up my
theory on ChapStick….using ChapStick causes you to need to use ChapStick,
period.
It’s brilliant really, from
a marketing standpoint, make a consumable product that when used properly causes
the user to NEED more of the product. Every good drug pusher uses the same
marketing model.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiexoMwJ48FCIE6kjmuGslc5ewxfUcF5Nnx9ke-60ze-Rfx_aIlN6rIVL1h705YRWHAQPS1tpw4DncHQVHbphRcZuMKnHkoYsxRL2ZuTqvyyPaq8Dh_VIWMVvz7FbwJxGx4zwTnP2ro582R/s200/Chiropractor.jpg)
He explained to me why, “You
see Michael, after a week or so of walking around, tying your shoes and getting
in and out of cars, who knows how many times, your body tends to get out of
alignment “, “How come mine doesn’t?”, blank stare, “You just don’t
understand”. He then licked his lips and reached for his ChapStick.
I think I do understand,
going to the Chiropractor gets you back into perfect skeletal alignment and as
you walk out the door, your body, your unique, customized, one of a kind body starts
trying to get back into it’s normal, NATURAL, state…you’re well on your way to
needing your next alignment.
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